How these figures are calculated

What is counted

One unique obituary listing on the official funeral home's website. When several funeral homes share the same obituary website, they're grouped together and each obituary is counted once within that group.

Confirmed versus estimated dates

Confirmed dates come from explicit official-site evidence. If the official website contains conflicting dates, the collector can choose a documented best estimate, but the date remains unconfirmed. You can choose to include or exclude these estimates using the filter above.

What is not measured

These numbers are not verified funeral contracts, at-need calls, revenue, or the actual market share for all funeral providers. Some deaths may never receive an obituary, and some families may publish more than once across providers.

Area and period comparisons

Area presets select funeral-home website groups based on their principal listed locations. If a website also covers outlying branches, its full website count remains together; this is not a geographically filtered death count. Weekly periods begin on Monday, and calendar-year totals count only dates within the selected year. A year-over-year comparison for the current year uses the same elapsed calendar dates in both years.

Archive history and incomplete dates

Historical coverage differs by website. Some backfills are still running or have failed, and a missing source is not a zero. Records with unknown death dates remain included in the site's lifetime total but cannot be assigned to an individual day, week, month or year. The current month and year may be incomplete.

Privacy

Access is limited to authorized Supabase accounts. The browser receives only aggregated counts and scan status; it cannot edit obituary records or read your Pre-Arrangement or Aftercare records.